100 Years Ago: Daylight Saving to Start Sunday, Notice from British Food Controller, Farmers’ Exemptions Conditional, Back Yard Gardens, Ad for Gillette, Ad for McLaughlin Motor Cars, Ad for Ford Motor Cars

The Intelligencer April 13, 1918 (page 1)

“Daylight Saving Effective From Sunday Morning at Two. Ottawa. The going into force of the daylight-saving measure has been definitely fixed for 2 o’clock on Sunday morning, April 14th. It will remain in effect until 2 o’clock on the morning of Thursday, October 31st, 1918. This afternoon Sir Charles Fitzpatrick, Deputy Governor, attended in the Senate and gave the Royal assent to the bill.”

The Intelligencer April 13, 1918 (page 4)

“British Food Controller Says Food Supply Is Up to Canada. The following message addressed to the Organization of Resources Committee has just been received: London, April 5th, 1918.

‘In these stern days it is inspiring to learn that Ontario is tackling the food problem with redoubled energy. …  Germany hoped first to starve the old country by the submarine campaign and then to smash her land forces. She has failed to starve us and she will fail to smash us, but we cannot achieve victory without food. There never was a time when it was more needed.

The Canadian farmer and the Canadian farm hand now have the opportunity to make an effective reply to the enemy’s present onslaught by bending their undivided energies to the increased production of those food supplies for which we depend to such vital extent upon your great Dominion.’ ”

The Intelligencer April 13, 1918 (page 5)

“Must Raise Food or Go and Fight. Ottawa. The need for troops cannot be exaggerated. On the other hand, the necessity of maintaining food production is likewise pressing. The exemption granted farmers is granted solely because of the conviction that they are, or may be, more useful in food production than as troops at the front. …  All such exemptions are for a fixed period, usually until June 1 or July 1 but in some cases until Nov. 1.

In all such cases the person exempted has the privilege of applying for an extention of the exemption period, when it ought to be shown what efforts the applicant has made and is undertaking for the greatest production possible.”

The Intelligencer April 13, 1918 (page 9)

“Get Busy Now on That Back Yard Garden. A new duty has come before the Canadian people. It may be national in its scope, but it is relentlessly personal in its responsibility. It is to shoulder a greater share of war’s burden by growing more food. No other part of the Empire can be Canada’s proxy: for no other part can be reached in the summer of 1918 by British shipping, depleted as it has been by the Hun submarine campaign, even if other parts could really grow the needed foods. …

Especially insistent is the warning of the Food Board that nothing elaborate in the growing of vegetables should be tried. The good old standards, things that man falls back upon when the appetite is cloyed with the fruits of our over-civilization, are the best to take up. …  For ever and again it must be repeated that this is a war measure, made as necessary as the making of munitions was, to make the ‘world safe for democracy.’ …

But one thing the first year man should cultivate besides his land: that is the spirit of community effort. He should join one of the local gardening or vacant lot associations. He will learn more in a week that way than by his own experience all the summer. Another thing to which attention should be drawn is the really splendid series of pamphlets and booklets issued by the Canadian and Provincial Governments.”

The Intelligencer April 13, 1918 (page 9)

Gillet advertisement“Where Life Itself Depends On A Clean Shave. The man who faces a 1918 gas attack with a mask that does not fit quite tight, comes out a casualty—if he comes out at all! Even a two or three days growth of beard under the rubber facing of the mask will let in gas enough to be dangerous—it can be fatal!

That’s why clean shaving means more to our boys than comfort—more even than morale—it means life!

Keen as our own troops are on shaving, our American Allies are going us one better. Every soldier under the Stars and Stripes will be supplied with a Safety Razor.

Gillette Safety Razor Company of Canada Limited.”

The Intelligencer April 13, 1918 (page 10)

McLaughlin advertisement

“War Service Is Demonstrating McLaughlin Efficiency.

Gentlemen: I arrived in France, April, 1917, with one of your cars (Model D45 Touring). Up to now it has covered over 18,000 miles over all conditions of roads, some so bad one would never think of taking a car in private life.

Local Show Rooms. 2 Bridge Street.”

The Intelligencer April 13, 1918 (page 11)

Ford advertisement

“The Ford Saves the Hay and Oats the Horses Eat. It has been estimated that five acres of land are required to maintain one horse for a year, and that the same five acres would produce nearly enough food for two people.

A Ford car also saves the farmer a week or more of valuable time each year, which can be used for further productive work. The Ford travels three times as fast as a horse and rig—costs less to run and keep, and is far easier to take care of.

Ford Runabout $575; Touring $595; Coupe $770; Sedan $970; Chassis $535; 1-Ton Truck $750.

Riggs Garage—Dealers—Belleville. Stirling Garage—Dealers—Stirling.”