The Intelligencer July 3, 1918 (page 4)
“Magazines for Soldiers. The call comes strong and urgent from overseas for books and magazines for the soldiers. Sir Douglas Haig writing of the need of reading matter for the soldier says that ‘the demand to be met is very great’ and underlines that sentence. The Earl of Derby writes on the same subject that ‘the matter is urgent.’
In the United States the Post Office Department makes the sending of magazines to American soldiers very easy by providing that the placing of a one-cent stamp upon a magazine without wrapping, and depositing the same in a post office will ensure the delivery of the magazine to one of their soldiers overseas. There does not seem to be any good reason why this method can not be adopted by the Canadian and British Post Office authorities.
The soldiers need reading matter—the kind that is light and cheery, entertaining rather than educational. Let us give them what they ask for.”